Information seeking behaviour and use by staff of Niger Insurance Plc in Southwest Nigeria

Abstract

Information seeking behavior is universally accepted essential feature of production, consumption and exchange for human mental creativity across the globe. This study investigated the information seeking behavior and use by staff of Niger Insurance Plc of Nigeria. Ex- post factor descriptive survey design was adopted for the study. Total enumeration technique was used to arrive at the sample size of 250 respondents. Structured questionnaire and in-depth interview was the instrument used for data collection. Data was analyzed using descriptive and inferential statistics consisting of tables of frequency and percentages and statistical Packages for Social Sciences (SPSS).The findings of the study revealed that almost all the respondents (240 or 96%) affirmed that they have need for information. Staff of Niger Insurance Company made use of information they seek for in conference/seminar having (104 or 41.6%). The use of electronics resources were the most used information sources.(114 or 45.6%). Findings of the study also revealed that (78 or 31.2%) needed information for personal development. Keywords: Information, Information Use, Information seeking behavior, Insurance staff, Insurance Company.