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Equipment Maintenance Management and Organizational Productivity: A Case Study of United Africa Company of Nigeria Plc, Lagos State
(2025) Osuolale, Misbaudeen Olatunde
This study examined the nexus between equipment maintenance management and organizational productivity, with United Africa Company of Nigeria Plc (UACN), Lagos State, serving as the case study. In today’s highly competitive and technologically driven business environment, effective equipment maintenance is indispensable for sustaining uninterrupted production processes, minimizing operational downtime, and enhancing overall efficiency. Despite its importance, many Nigerian organizations exhibit weak maintenance cultures characterized by reactive rather than proactive systems, which negatively impacts productivity and increases operational costs. Adopting a descriptive survey design, the study sampled 310 employees across management, technical, and administrative cadres through stratified random sampling. Data were collected using a structured questionnaire with a Cronbach’s alpha reliability coefficient of 0.86, ensuring internal consistency, and analyzed using descriptive and inferential statistics. Results indicated that preventive maintenance (Mean = 3.87, SD = 1.12) and corrective maintenance (Mean = 3.88, SD = 1.18) were strongly practiced, whereas technology adoption (Mean = 3.61, SD = 1.26) and staff training (Mean = 3.60, SD = 1.22) remained underdeveloped. Regression analysis demonstrated a significant influence of maintenance practices on productivity (R = 0.842, R² = 0.709, Adjusted R² = 0.704, F = 148.62, p < 0.001). Funding for maintenance (β = 0.341, p < 0.0001), preventive maintenance (β = 0.312, p < 0.0001), and timely repair/replacement (β = 0.298, p < 0.0001) emerged as key determinants. The study concludes that equipment maintenance is a strategic driver of productivity in Nigerian manufacturing firms and recommends strengthening preventive systems, investing in human capacity development, and adopting technology-enabled approaches to enhance efficiency and competitiveness.
Cultural determinism of consumer behaviour on SMEs performance in Osun State, Nigeria
(2025) Osuolale, Misbaudeen Olatunde
Culture significantly influences individual desires and behaviors, and this is particularly evident in Osun State, which boasts a rich cultural heritage. Understanding sample cultural determinism and its impact on consumer behavior is essential for Small and Medium Enterprises (SMEs) operating in Osun State, as it directly affects their performance. From Osogbo to Ilesha, culture shapes consumer responses to the products and services offered by SMEs. This study aims to investigate two key objectives: the impact of cultural determinism on consumer behavior and its relationship with SME performance in Osun State. Two hypotheses were tested using a descriptive survey design. The study's population consisted of 2,273 SMEs in Osun State, according to SMEDAN. The size of 317 was determined using the Krejcie and Morgan table, and data were collected from business owners via a simple random sampling method in three major towns: Osogbo, Ife, and Ilesha. Out of the 317 questionnaires distributed, 301 were suitable for analysis. The findings suggest that SMEs in Osun State are significantly influenced by cultural beliefs, and these cultural factors must be considered when establishing and running a business. The study recommends that SMEs in Osun State pay close attention to cultural beliefs at the individual, group, and societal levels to enhance their performance.
Competitive Capabilities and Performance of Small and Medium Manufacturing Enterprises: Empirical Evidence from Southwestern Nigeria
(2024) Osuolale, Misbaudeen Olatunde
The study examined the effect of competitive capabilities on performance of the selected Small and Medium Manufacturing Enterprises (SMMEs) in Southwestern Nigeria. A survey research design was used for the study. Primary data were collected through the administration of structured questionnaire. The population comprised of the 1,983 registered SMMEs as contained in the directories of Small and Medium Enterprises (SMEs) associations across the six states of Southwestern Nigeria. The study sample of 333 SMMEs in Southwestern Nigeria was determined using Taro Yamane (1967) sampling formula. A multi-stage sampling technique was used for the distribution of the sample size among respondents. In the first stage, a stratified sampling technique was used in which each state in the Southwestern Nigeria represented a stratum. At the second stage, Probability Proportional to Size was used to distribute the sample size among the states. A random sampling was later used at the third stage to select the sample from each state in the region. Data collected were analysed using multiple regression. The result revealed that competitive capabilities including cost, quality, delivery and flexibility had significant effect on performance while the effect of innovation was insignificant. The study therefore concludes that competitive capabilities constructs enhanced the performance of SMMEs in Southwestern Nigeria.
Beyond Business: Assessing Governmental Responses to Corporate Data Misuse - A Case Study of the Nigerian Government vs Meta Platforms Inc
(2025) Osuolale, Misbaudeen Olatunde
This study evaluates Nigeria’s recent enforcement actions against Meta Platforms Inc. (2024 2025) as a test case for data-protection implementation and digital-sovereignty claims. Using a qualitative case-study method (regulatory notices, tribunal materials, and contemporaneous press), we examine the statutory bases invoked, the procedural posture, and the institutional constraints shaping outcomes. We identify divergence in Meta’s forum-specific compliance posture and draw implications for Nigeria’s enforcement design (mandates, penalties, due process safeguards). We conclude with actionable recommendations on mandate clarity, penalty calibration, and cross-border coordination to increase enforceability and reduce regulatory arbitrage
Brand Appeal and Marketing Performance of Instant Noodles Products in Osun State, Nigeria
(2025) Osuolale, Misbaudeen Olatunde
The modern consumer goods market has grown to be highly competitive; brand appeal plays a pivotal role in shaping consumer choice and driving product success. This study investigates the influence of brand appeal on the marketing performance of instant noodles products in Osun State, Nigeria. Using a survey design, data were collected from 418 consumers across the state. The study examined three key brand elements: brand name, brand packaging, and brand association. Findings indicate that all three variables are statistically significant and positively affect customer patronage. The model’s R² value of 0.598 suggests that approximately 60% of the variation in customer patronage can be explained by these brand elements combined, reflecting a high explanatory power. Additionally, the F-statistic of 24.380 confirms the overall model’s statistical significance. The study underscores that while all elements are influential, packaging design and quality should be prioritized, followed by consistent advertising and brand image management. Based on the findings, it is recommended that manufacturers enhance their branding strategies by investing in distinctive brand names and engaging packaging that clearly communicates product value. Strengthening brand associations can further boost consumer loyalty and sustain market competitiveness.