Exploring the uses of Arabic language in Nigeria broadcast media: Prospects and challenges

Abstract

This study investigates the impact and challenges of the Arabic language in Nigeria broadcast media in southwestern Nigeria. This language is historically linked to Islamic scholarship and religious practices from the time immemorial in this part of the country. It continues to hold cultural and religious significance particularly among Muslim communities. However, its role in broadcast media is not usually heartened due to competition with dominant languages like English and Yoruba. This research examines the presence of Arabic language in various media platforms, including radio, television, social media, and religious broadcasts, also analyzing its influence on religious discourse, education, and cultural preservation. The study also explores the tenacity of the language as a world-rated language of communication, but with the limited media professionals that possessed the required proficiency in Arabic in this region. Descriptive and Analytical method would be implored in giving needed analysis in justifying the available facts. Findings reveal that while Arabic remains a key medium for religious and educational purposes, its broader integration into broadcast media is hindered by linguistic, sociocultural, and technological barriers. The study contributes to a deeper understanding of the dynamics of language use in the region’s media landscape and offers recommendations for enhancing Arabic's role in broadcast media communication in southwestern Nigeria, for its capability to be used as a medium to reach out to people for dissemination of information.